Journal
Notes from
the studio.
What we have learned about hooks, formats, creators and running social media properly. Written by the team, one article a fortnight.
Hooks
5 min
The three-second rule, and when to break it
Why the first frame matters more than the first line, and three openings that keep working.
Formats
7 min
How we film a month of content in one day
Our shot list, our running order and the three things we never leave the studio without.
Strategy
4 min
What a good monthly report looks like
One page, three numbers and a list of what we'll change. Anything longer is decoration.
Creators
6 min
Writing creator briefs that don't sound like ads
Give creators a problem to solve, not a script to read.
Studio
3 min
A week in the studio, day by day
Planning Monday, filming Wednesday, posting every day. Here's how a normal week runs.