Strategy
4 min
What a good monthly report looks like
One page, three numbers and a list of what we'll change. Anything longer is decoration.
Our reports fit on one page. Reach, saves and shares, compared with last month and with the same month last year.
Under that, the three best posts and why we think they worked, and the three worst and what we'll change.
The last line is always the plan for next month, so the report ends with a decision rather than a chart.