Formats
7 min
How we film a month of content in one day
Our shot list, our running order and the three things we never leave the studio without.
A filming day starts the week before, with scripts approved and a shot list grouped by location, not by video.
We shoot all the talking pieces first, while energy is high, then the product close-ups, then the b-roll. Every setup gets a spare take with a different opening.
We never leave without room tone, a clean plate of every set and one vertical photo for each video's cover.