A coffee roaster people watch for the pour

A Manchester roaster with great coffee and a quiet feed. We built a weekly pour series and a 'what £4 buys you' format.

Before and after

Followers

2.1K

18.4K

Monthly reach

412K

Save rate

0.4%

6.2%

The brief

Northern Roast posted product shots twice a week and grew by about 40 followers a month. They wanted their café queues to show up online.

What we made

A weekly slow-pour series, a 'what £4 buys you' price breakdown and barista-led tips. Filmed in two half-days a month in their Ancoats café.

The result

Reels views went from a few hundred to 128,000 on the best video, and weekend café visits rose after the price breakdown series.

“Three seconds of pour, then the price. People watched it four times.”

Got something worth

stopping for?

Tell us about your brand and where your audience scrolls. We reply within one working day with a first idea, free.

Write to us