Skincare explained by the chemist who makes it

An independent skincare brand. We put their formulator on camera answering real comments.

Before and after

Followers

800

61K

Monthly reach

14K

2.3M

Save rate

1.1%

9.8%

The brief

Lune's ads looked like everyone else's and cost more every month. They wanted organic reach and a face for the brand.

What we made

A 'reply to comment' series with their formulator, ingredient myths in 30 seconds and a monthly live Q&A cut into clips.

The result

TikTok became their second biggest sales channel and ad costs fell because the best organic clips ran as ads.

“She just explains it properly. Comments asked for part two every time.”

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