Hot sauce, one strange pairing at a time

A small-batch hot sauce maker. We built a weekly 'would you try it' pairing series.

Before and after

Followers

1.4K

27K

Monthly reach

880K

Save rate

0.6%

7.1%

The brief

Great product, no story online. They wanted stockists to notice them.

What we made

'Would you try it?' pairings, behind-the-scenes from the fermenting room and creator taste tests.

The result

Three regional delis and a national grocer got in touch after the series went round on Instagram.

“Hot sauce on ice cream got 40,000 shares. We were not ready.”

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